Seekers Media launches most ambitious video production project to date

For Immediate Release


January 9, 2015

Seekers Media launches most ambitious video production project to date, including TELUS SnowSeekers TV, Season 2

 Capturing the legendary spirit of 19 ski resorts and the communities
they call home


EDMONTON – A greatly expanded Season 2 of SnowSeekers TV is coming to viewers, thanks to support from TELUS OptikTM Local Community Access Programming. Production starts in mid-January. Seekers Media has retained veteran short-form video producer Chris Wheeler as Director of Photography. Cinematographer Kalum Ko, a 2013 Banff Film Festival winner, complements the production team with guaranteed eye-popping imagery.

In its first year, winter 2013-14, Seekers Media produced six destination episodes of SnowSeekers TV with support from TELUS. “This season the production expands to cover nineteen destinations across Alberta and B.C.,” says Jim Barr, executive producer for the production and Seekers Media CEO.

Six ski resort and destination features in Alberta and 13 in British Columbia will feature legendary characters who make each ski resort unique plus local musicians will talk about their top après spots. A special community feature showcasing the ‘wow’ factor rounds out the ski resort coverage, adding context to the city, town or village where the resort is located.

TELUS Optik TV subscribers have access to SnowSeekers’ programming for free on-demand where each episode is presented in a longer format. Content shot in winter 2015 will be available on TELUS fall 2015. Season 1 is available now as featured TELUS content.

SnowSeekers’ website features short-form video segments generated from the production. Around 100 short-form videos showcasing B.C. and Alberta’s winter destinations are to be featured on SnowSeekers over the coming year.

The production also supports the Canadian Tourism Commission’s #SkiCanadaNow initiative and other local interests specific to each destination.


About Seekers Media

Since 2009, via its two digital media channels, SnowSeekers and FestivalSeekers, Seekers Media has been delivering winter and festival content. In 2014 Seekers’ digital network educated and inspired well over 1,000,000 travelers through video views, story reads, contest entries and social media engagement on a winter and or event Alberta/BC travel experience. This is the sixth season of TV production for Barr, while Chris Wheeler has been producing short-form video for over 10 years. In 2010, he documented the Olympic Torch Relay for the Canadian Tourism Commission and VANOC.


About TELUS Optik Local


TELUS Optik Local is where TELUS showcases relevant, local, community-produced content, available through Optik TV On Demand. At Optik Local, we feature projects that encourage local storytelling and creative pursuits. For more information on Optik Local, please visit